Beauty & Pin-ups hairstyling products review #1 – Flaunt shampoo, Luxe conditioner, Sway blow-out primer

There is a lot of buzz surrounding the new Beauty & Pin-ups hairstyling product line.

And for good reason. Their thoughtful business practices, cute vintage packaging, and natural formulas are well thought out and they are breaking into an industry with a different marketing strategy from any other professional haircare line.

I know readers have been curious about the line. Aside from the adorable packaging, what we all really want to know is how well it works? It is hairstyling product after all, so is it going to help me get the pretty vintage hairstyle I want?

I gratefully received Beauty & Pin-Ups haircare line to play with a couple weeks ago. Here is the first of my reviews of what is shaping up to be a great line of hair products. I’m breaking up the reviews into smaller bites so that it isn’t overwhelming. So stay tuned for more reviews after this one, including for their hair tool, the Iron.

Today I am starting with Beauty & Pin-ups’:

  • Flaunt Silkening Shampoo
  • Luxe Leave-in Spray On Revitalizing Conditioner
  • Sway Blow Out Styling Primer

I’m using the product on a doll head to start. Sheila here has seen better days. She has been sitting around for several months collecting dust, so this should be a good test for the product line.


Starting with the Beauty & Pin-Ups Flaunt Silkening Shampoo, using tepid water, I shampooed Sheila.

(In case you have never heard this, my beauty school teacher always told me not to use hot water on a doll’s hair or it will make the hair yucky. Makes sense. Heat lifts the cuticle and these dolls already don’t have great cuticle health.)

But back to the shampoo…The shampoo is sulfate free, which is an important quality for protecting cuticle health and haircolor from washing out too quickly. It’s also better for the environment. It is also paraben and phthalates free.

The bottle boasts the shampoo is enriched with alma, argan, and avocado oil, which gets a thumbs up from me. Those are some great oils for hair. 

It smells beautiful. It has both a sweet and clean scent. The shampoo lathers up as silky as the name implies and considering that it is sulfate free, it lathers up a lot. After rinsing, the hair still needs conditioner, but the hair doesn’t have that dry, sticky feeling a lot of shampoos leave hair in.


So now I’ll move on to Beauty & Pin-Ups Luxe Leave-in Spray On Revitalizing Conditioner. Currently Beauty & Pin-Ups does not have a conditioner rinse. The leave-in conditioning spray is their conditioner, which is fine, honestly, maybe better. 75% of the conditioner you put in your hair in the shower just goes down the drain when you rinse, so why not spray a smaller amount in your hair and not rinse it? And then you have fewer chemicals going down your drain.

The leave-in conditioner gets its power it says from coconut and chufa milk. And I have no idea why that is good, so I am off to find out why…

…Ok. I’m back. Turns out chufa milk provides moisturizing, antioxidant, antibacterial and revitalizing properties and coconut milk protects, repairs and conditions the hair without flattening it. Well I’m totally on board with all of that. This product is also free of parabens and phthalates.

The spray comes out almost iridescent and it has a scent like a floral powder, very girlie. It sprays well without spitting and spreads nicely through the hair.


Next up is Beauty & Pin-Ups Sway Blow Out Styling Primer. Everyone should be using some sort of heat protectant styling formula on their hair before blow-drying. This one offers the benefit of smoothing, shining, protecting, repairing, and cutting drying time in half. Heaven knows we could all use something that helps our pin-curls dry faster.

It is “enhanced with marine botanicals” and after further online research I found marine botanicals are known for their hydrating qualities. According to the website, it has nori, a red seaweed full of proteins and amino acids. It is also paraben and phthalates free.

The product needs to be shook up before each use because it does separate in the bottle. It has an ok smell, very clean. Not as great as the beautiful smells of the Luxe and Flaunt products, but it is still very pleasant.


I went on to blow-dry Doll Sheila. I thought I would turn this into a little easy blow-dry tutorial while I reviewed the product. Doll Sheila has bangs and as dolls do, some pretty crazy cowlicks at the front of her head, so this was a good test for the styling help of the Sway. In this sort of directional blow-dry technique, I would use something like Goldwell Hot Form to help with styling, but I am replacing it with a little extra Beauty & Pin-Ups Sway.

With my carbon comb, I put pressure heavily against the forehead, combing down and drying. I’m using my comb to make the hair lay everywhere I want it to lay. It worked really nicely with the Sway.


Next I gave a quick hand blow-dry, directing the hair forward to dry up the dripping wetness of the hair.


Once the hair was no longer dripping, I started a round brush blow-dry. Dry a layer at a time, starting at the bottom, parting the hair in a u-shape.


I’m using a 16mm Barbar wood boar bristle round brush. The brush does a very nice job of helping smooth the hair even more for a round brush blow-dry. The line of brushes are small in size and I recommend them for shoulder-length hair or shorter.


Working in sections up the head, I direct the hair forward when I dry it. Once I reach the crown, I dry the hair directing straight up and back to get more of a 1960s feel to the crown.


The results of the product test are really lovely.


The hair is smooth and has shine without being greasy.


You can run your fingers through it without being to slippery and the hair feels like it has holding stamina.


All in all, I give these 3 products 5 out of 5 stars.

Honestly, the more I work with this line, the more it makes sense to me. It is uncomplicated. It is thoughtful. And it just wants women to feel beautiful when they use it.

See other Beauty & Pin-ups product reviews:

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